Review: METRO Group
The METRO Group sales brands known as METRO CC, Real or Galeria Kaufhof are one of the most important international retailing companies. The settlement of all advertising activities of the group lies in the hands of the MGA METRO Advertising Company Ltd. It is a real mammoth task with about 5,000 advertising productions for the German market in just a year.
Alexander Sindermann, Head of Organization
"Due to the high volumes in the advertising production and media work for all sales divisions of the Metro Group at some point the conventional job handling would become unsuitable. It was necessary to create a sustainable, integrated solutions platform, with would map all the important processes of the MGA - from the control of advertising production to the entire media planning and execution. The perfect service provider for the implementation of such a task needed both a comprehensive process expertise in the advertising and media division, plus a sophisticated software product in which that expertise was effectively implemented. Because Software was the right partner for us. Although a standard software, it provides us with a maximum of flexibility in adapting to our very specific needs. Besides it has the capability to grow with the requirements of the group both in function and technically. Those in charge benefit greatly from the full planning and execution of transparency for their promotional activities. We are now able to use our advertising budget even more carefully and more efficiently. Further decisive progresses are the significant time savings while improving process quality and the uncompromising sustainability of the application. Especially important: individual projects are implemented in a very professional and timely manner."